DISCUSSING SOME ONLINE CONTENT EXAMPLES IN THE PRESENT DAY

Discussing some online content examples in the present day

Discussing some online content examples in the present day

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Having a look at how the internet has altered the way we are getting access to media and existing affairs.

In the online media landscape, what we see online is mostly elected by algorithms which are shaped by our online habits. Each social media platform uses its own programmed system to propose new material and suggest material that will attract the user. The types of media content examples that will be revealed to a user is created to keep individuals engaged. The algorithms are developed to keep individuals stimulated by suggesting and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that individuals are exposed to, creating more partition and prejudice among users around social concerns. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for example, would recognise the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media landscape.

In the present day, online platforms have made it considerably simpler for everyone to develop and share content. Formerly, developing material for a large audience required connectivity to a series of important resources and financing. Currently, with making use of mobile phones and common digital technologies, digital media content examples like short form videos, website posts and podcasts can be easily created with just a few basic gadgets, in addition to reaching a massive audience, very quickly. This has opened the door for more diverse voices, especially those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, meaning that social media has produced a place for underrepresented neighborhoods to share their stories.

The increase of online content has totally changed here what is meant by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media model. Normally, a small group of experts, such as newspaper editors or broadcasters, who would create material for large audiences who primarily just consumed it. However, nowadays, with the help of the internet, the face of media has seen substantial modification, making the consumption and ease of access of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can produce and share their own content, just as easily as they can absorb it. Social media has permitted anyone to add to public conversations, instead of just the significant media firms consequently as a result, mass media is no longer controlled by a couple of huge advocates. Instead, it is spread across millions of user stories around the world.

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